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Why is content marketing especially important for interior designers? Using content in creative ways can engage them and get them excited to work with you. A press release to announce a new milestone for your businessĮssentially, content marketing gives you a range of opportunities to connect with your audience.Projects that you post on sites like Houzz or Apartment Therapy.Social media posts that drive visitors to your website.Blog posts with tips, best practices, and creative ideas.Images and videos of your work, with stories about each project.
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Content marketing for interior design might include: At its core, content marketing is telling a story that inspires your audience. But with today’s digital tools, you can take things to a whole new level. What is content marketing and how does it relate to interior design?īefore the Internet existed, interior designers utilized content marketing in their portfolios with images, sketches, swatches, and color palettes. How do you develop the optimal content strategy while still having the time to do what you do best – providing superior design services to your clients? In this post, we’ll dive into all aspects of content marketing for interior designers. But at the same time, the competition for people’s time and attention is fierce. These days, there’s an expectation that your brand should have a story to tell – and it better be interesting!Ĭontent marketing presents a huge opportunity for interior designers to connect with their target audience. And it’s for this reason that almost every type of business needs a content marketing strategy. In fact, people today consume more content on a daily basis than at any time in history.
Website for interior design ideas tv#
Today, with a few clicks, you can find interior-design related videos, TV shows, projects, personal stories, blog posts, and rich imagery that’s inspiring and enjoyable to view. Interior design content has never been more abundant and accessible.